Celebrating Indian creativity at Selfridges, London

One of our most successful collaborations was with Selfridges, London, in partnership with Alliance Merchandising, New Delhi. Together, we brought the rich and vibrant essence of Indian design to the heart of London, showcasing an exceptional collection of work from India's finest designers and artisans. This landmark collaboration marked the first time that the beauty and profound depth of Indian creativity were displayed on such a grand scale in a premium global retail destination.

From intricate craftsmanship to bold, innovative designs, this extraordinary collection embodied the spirit of India—highlighting the incredible talent and craftsmanship of its makers. It was a celebration of culture, artistry, and heritage bringing a fresh and inspiring perspective to the fashion scene at Selfridges.

This iconic partnership proved that Indian design deserves a place on the world’s most prestigious stages, offering an unparalleled experience that captivated all who walked through its doors.