Joshua Joseph: crafting innovative designs with Habitat

Founded in 1964 by the visionary designer and retail expert Sir Terence Conran, Habitat transformed the way people styled their homes in the UK. Through his innovative collections of home products, Sir Terence brought accessible design and quality to the high street, making stylish living attainable for everyone.

We’ve had the privilege of collaborating with Habitat on numerous in-store promotions, guiding product direction, and designing a wide range of exciting, commercially successful products that have been featured across their stores.

One particularly memorable collaboration involved a promotion centred around Natural Coloured and Indigo Dyes, which we designed and developed with expert craftsmen and manufacturers in India, Japan and Thailand. The collection, including stunning bed linens, throws, and cushions, became a focal point of the store displays and garnered significant editorial attention, showcasing both the beauty and craftsmanship behind each piece.